Creativity is an essential trait of a productive and innovative work environment. The success of a business often depends on the effectiveness of the development team’s ideas. In today’s economy, creativity in the workforce is more important than ever to keep up with fast-paced innovations. In fact, a study reports that over 60% of polled CEOs decided that creativity was the most important skill to have in leadership roles.

Building creative work teams is necessary to establish a creative and competitive business. However, employing and generating creative innovations takes more than just employing and asking employees to be more creative-minded. Business leaders must foster creativity within their workplaces.

Here are some ways business leaders can foster creativity in the workforce:

Encourage Experimentation

Supportive workplace environments can build a strong sense of community, but also foster stable and more experimental environments when developing ideas. More often than not, a team’s trial and error process can create a viable solution. To be innovative, leaders need to provide the opportunity for experimentation. Mentorship, transparency, and can help give your business team the resources and knowledge to be more creative.

Leaders should also note, that psychologists have determined that there are two types of creative thinkers and thus different ways of nurturing experimentation. A theoretical thinker needs to experiment by working on different types of problems. Empirical thinkers should keep working on the same idea over longer periods of time so they can approach different angles of the development process.

Open Spaces & Collaborative Environments

Oftentimes, workers thrive creatively in open spaces and collaborative work spaces. Workers can solve problems quicker when they interact with coworkers often. Workers can develop their approach to ideas by brainstorming or seeking the advice of others in their immediate environment. Open spaces can foster a great sense of community, productivity, and creativity. In fact, a Cardiff Metropolitan University report showed that collaborative spaces were identified by workers as valuable areas to experiment and prototype new solutions. These creative platforms can help inspire concentration and motivation. In addition, thought-provoking environments can foster diversified topics and approaches that a single individual may never think of on their own.

Positive Focus

Depressing work environments don’t breed happy, creative minds. Psychological studies show that positive moods help nurture creative thinking. Positive moods offer flexible thinking and wider perspectives. As workers become happy, they become more open-minded and more explorative of alternatives. Leaders can initiate positive work spaces by providing strong bonds between coworkers and a unifying sense of purpose. Building positive focus includes these features:

  • Team building activities
  • Learning/teaching resources
  • Flexible schedules/Worker satisfaction
  • Transparent leadership
  • Mentorship opportunities
  • Profit for purpose models

Supportive and stimulating work environments are the keys to fostering advanced creativity in the workforce. These three approaches can help business leaders focus on improving creativity in their workers by changing the business culture, design, and organizational structure of their work offices. With the right resources and a larger focus on worker satisfaction and support, leaders can pave the way for more innovative, productive work cultures. Perhaps, you could help nurture the next creative innovation in business.

By | 2017-06-19T14:59:25+00:00 May 31st, 2017|Blog, Business Tips, Management, Productivity|0 Comments

About the Author:

David L. Rocker brings more than 30 years of executive experience in corporate finance and workflow optimization to his current role as managing partner of the Rocker Group, LLC. Based in Atlanta, Georgia, The Rocker Group is a management consulting firm specializing in analytics, compliance and planning.

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